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HENGKI TAMANDO SIHOTANG
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Journal Of Management Science (JMAS)
Published by Institute Of Computer Science
ISSN : -     EISSN : 26849747     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ilmu Manajemen (JMAS) menawarkan analisis yang luas dan luas dari semua permukaan manajemen dan sains. Diterbitkan empat kali per tahun, ini memberikan penekanan pada kemahiran universal dalam metode vital, teknik, dan bidang penelitian. menyajikan kesempatan bagi pembaca untuk berbagi saling pengertian di seluruh jajaran bisnis dan manajemen keterampilan dan ilmu yang digunakan; mencakup semua bidang ilmu manajemen dari sistem ke aspek prakti. studi kasus dan meliput isu-isu penting terbaru. Jurnal Ilmu Manajemen (JMAS) meliputi bidang: Akuntansi, Pengantar keuangan, Operasi dan manajemen Informasi, manajemen sumber daya manusia, Pengantar pemasaran, Ekonomi Mikro, Perilaku Organisasi, Hukum Bisnis, Manajemen Strategis, Ekonomi Manajerial, Strategi dan Manajemen Bank, Kewirausahaan , Pengantar Bisnis Internasional, Kepemimpinan, Manajemen Kualitas, Pemasaran, Manajemen Rantai Pasokan, Perbankan, Keuangan dan Akuntansi, Sumber Daya Manusia.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 3 No 2 (2020): April: Management Science" : 5 Documents clear
The Effect of Work Family Conflict on the Performance of Female Employees in the Population and Civil Registration Office of Deli Serdang Regency in 2019 Hazura Mutia
Junal Ilmu Manajemen Vol 3 No 2 (2020): April: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.153 KB) | DOI: 10.35335/jmas.v3i2, April.46

Abstract

This study aims to determine the effect of work family conflict on performance on female employees of the Department of Population and Civil Registration in Deli Serdang Regency. The population in this study were 39 female employees of the Population and Civil Registry Office of Deli Serdang Regency and the sample was taken with a purposive sampling technique so that the number of samples was 34 people. Data obtained by distributing questionnaires to respondents then the data is processed with SPSS version 22.0 for windows. The data analysis technique used is a simple linear regression test with the formula Y = a + bX + e. Simple linear regression test results obtained by the equation Y = 11.965 + 0.938X where work family conflict has a positive influence on performance variables. T test results for X against Y with 6,723> 2,037, thus H0 is accepted because tcount> t table so that work family conflict has a significant effect on performance. R value of variables X and Y of 0.765 means that the relationship between work family conflict and performance is 76.5%, meaning that there is a high relationship between variables.
Effect of Distribution Channels and Prices on Consumer Loyalty in SPBU SHELL Perbaungan: Effect of Distribution Channels and Prices on Consumer Loyalty in SPBU SHELL Perbaungan Debby Ayu
Junal Ilmu Manajemen Vol 3 No 2 (2020): April: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.884 KB) | DOI: 10.35335/jmas.v3i2, April.47

Abstract

This research was conducted at the Shell Perbaungan gas station engaged in the sale of fuel to meet the needs of public vehicles. The research objective was to determine the effect of partially and simultaneously the influenced of distribution channels and prices toward consumer loyalty. This type of research used associative, with quantitative approaches. The population studied was all consumers at the Perbaungan Shell gas station so that the amount could not be determined with certainty, the sample was taken at random with the Purba formula so that the number of samples taken was 100 respondents. Sources of research data using primary data and secondary data, data collection techniques using library research, questionnaires, interviews and observations. Data analysis techniques using multiple linear regression, test classic assumptions and hypothesis testing. Based on the results of the study showed that simultaneous distribution channels and prices together have positive and significant effectedtoward consumer loyalty. Partially showed the distribution channel has no significant effectedtoward consumer loyalty, while the price has significant effectedtoward consumer loyalty at the Shell Perbaungan gas station. The coefficient of determination showed that the distribution channel and price have moderate (not strong enough) relationship to consumer loyalty. R square coefficient (R2) of 0.170 shows that consumer loyalty could be explained by the distribution channel and the price of 17% and the remaining 83% explained by other variables outside the scope of research that was not done.
Determination Of Marketing Strategy For Distance Learning In The Island : Determination Of Marketing Strategy For Distance Learning In The Island Anfas Anfas; Mohbir Umasugi; Lisda Ariani Simabur
Junal Ilmu Manajemen Vol 3 No 2 (2020): April: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.91 KB) | DOI: 10.35335/jmas.v3i2, April.48

Abstract

This research aims to learn effective promotion strategies in attracting people on the island to learn through distance learning at UT. This research was conducted using a quantitative approach. Research data obtained from secondary data that has been available on the UT SIPELAPOR application. Based on the results of the study, it showed that the majority of students first got information about UT, namely 1,399 students (48.76%) through friends, 575 students (20.04%) through families, and 388 students (13, 52%) through the Site UT Web. From this data, it can be concluded that: (1) Word of mouth promotion strategies (WOM) are very appropriate in promoting distance learning on islands. (2) Word of mouth (WOM) can be done in two ways, first, the hearing is done by visiting directly to market segments. The second is to utilize online social media (e-WOM). This study has implications aimed at UT management in improving promotional communication through WOM. So that the target of increasing the number of students is realized. This study shows how to determine the strategy of promoting education through WOM in accordance with the characteristics and geographical conditions of UPBJJ in the archipelago in an effort to increase the number of students.
Effect of Product Quality, Brand Image And Life Style Against Buying Decision Tubagus Ahmad Darojat
Junal Ilmu Manajemen Vol 3 No 2 (2020): April: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.079 KB) | DOI: 10.35335/jmas.v3i2, April.49

Abstract

The research aims to analyze the effect of product quality, brand image and life style on consumer purchasing decisions at Metropolitan Mall Bekasi. The sample used in this study was 98 respondents clothing stores in Metropolitan Mall Bekasi. Probability sampling with accidental sampling approach is used as a sampling technique. Quantitative research methods with multiple linear regression analysis using SPSS analysis tool version 20.0. The results of this study indicate that product quality has a positive and significant effect on consumer purchasing decisions at Metropolitan Mall Bekasi. Brand image has a positive and significant influence on consumer purchasing decisions at Metropolitan Mall Bekasi. Life style has a negative and no significant influence on consumer purchasing decisions in Metropolitan Mall Bekasi. Product quality, brand image and life style have a positive and significant influence on consumer purchasing decisions at Metropolitan Mall Bekasi.
Do Internal Household Factors Affect Poverty Status? Evidence From Indonesia Pardomuan Sihombing; Ade Marsinta Arsani
Junal Ilmu Manajemen Vol 3 No 2 (2020): April: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.907 KB) | DOI: 10.35335/jmas.v3i2, April.52

Abstract

Many factors affect poverty status. The purpose of this paper is to assess the determinants of poverty status in Indonesia, especially for internal household factors. By employing binary logistic regression using poverty status as the dependent variable, this study finds that internal household factors are significantly affecting poverty status in Indonesia. However, due to Yogyakarta's socio-economics characteristics, some findings are different from several previous studies. This study finds that age, education, and employment sectors of household heads and their spouse affect poverty status significantly. Gender, as well as the number of children and household size, also have a significant impact on poverty status in Indonesia. The implication of this result encourages investment not only for the household head but also for their spouse, as well as for all household members, enhance women's capability to get a better job and reduce dependency ratio.

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